It's been almost 2 years since my last post, things happened and changed. I've finished my senior high school and studying Business now in Tangerang. I still do photography sometimes, but not as often as I used to.
"We share the same philosophy, value, and opinion on several occasion. But our story, are all our own"-Brandon Stanton (author of Human of New York).
That simple sentence from Brandon is what inspired me to share stories in various media. I did photography as you have known, and have done several personal projects to tell stories. Then I start to write a few posts in this blog, talking about the photo I took, the story I met. Now, I find new media to tell the story, brand.
One project I've done is Anamoe.co, a clothing brand that tells the stories of Karate Athlete through its design. even though it turned out to be a mess (business-wise), Anamoe.co-managed to tell Karate-ka's stories and succeed on it. The design we made was inspired by stories that we found on karate athletes' life.
That's Flying Gumshield, the best seller of Anamoe.co 2nd Collection. The design is very basic and not the most advanced graphic you can find. But the stories behind it is very close to karate athlete's heart. The story happened when the athletes were duelling in a fight and their head's got kicked, most of the time the mouth protector (gumshield) will fly out from their mouth and is very common in an athlete's life to happen. To present this story, Anamoe.co-released one article with that design, a gumshield with red and blue wings. When we ask the customer, about the reason they choose this than the other, "it represents my stories" they said
People love to be listened to. They love when their stories are told, are hyped when others have the same stories as them, and they love to be represented. This is the current trend of the brand. We don't talk about the product and its benefits anymore. We talk about what your business is helping, the problem that you try to solve, and the stories you told.
See Du Anyam, a brand from East Nusa Tenggara. A brand that solves the health problem while telling the stories of "craftmanship" in their brand and product. "Du Anyam creates wicker products through the most authentic craftsmanship"-Du Anyam on their website. And they managed to increase the health rate by 40% and have told their story globally by became the official merchandiser of Asian Games 2018, even collaborating with several brands in Jakarta Fashion Week.
And what about M-Bloc Space, that turns an old building of Peruri (that used to be employee housing) into a community space, a maker space as they call it. They bring back the old Blok M as a gathering place of the youth, telling the building stories while at the same time modernizing it locally. It becomes the house of several local brands, which tell their own stories too. M-bloc becomes a new home, of many stories to be told. The effect? M-bloc is now becoming the must-visit place in Jakarta, a place where people gather and share their stories.
Or rastah.co, a fashion brand from Pakistan that mix streetwear with local culture in each of their articles. They collaborate with local craftsmen to produce their product. Keeping it honest and transparent through its content on social media, showing history/values of the design, and behind the scene of how it's article are produced. Strengthen the artisan vibes that they have. This brand has got into Hypebeast, Vice, even Forbes. And has told their story through the pop-up events they have done in several places.
There are more examples of stories being told by the brand. Whether it's complicated, forgotten, untouched, or already being told, but then served in different ways to produce a new taste.
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